Alex Steinweiss: The Inventor of the Modern Album Cover; Kevin Reagan while in prose

while in prose

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Alex Steinweiss: The Inventor of the Modern Album Cover; Kevin Reagan while in proseHardback Condition: Off Mint I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music. Alex Steinweiss Alex Steinweiss (19172011) invented the album cover as we know it. In 1940, as Columbia Records young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye catching illustration? The company